Keyword Research Guide: Using Keywords on Social media

In recent years, social media search is simply transforming into search engines. This is because many people have social media accounts and instead of going to the typical search engines, they opt to go use their accounts. Firms on the other side have known the importance of social media in their activities. Hence, these days, literally all firms have social media handles. However, in order to create traffic for your site, you must strategically use certain words(keywords) that will ensure your goals are achieved at the end of the day. Many how to scrape google suggestion box emphasize on the importance of social media in achieving the objectives of the firm, in this case, traffic that will translate to numerous sales and easy access.
Assuming you have done some research on keywords (which goes on each new day), we will look at the different ways you can use your terms of your social media accounts.

Finding the Right Keywords

The first step would be to have the right keywords. In search engine optimization, experts scrape keywords from engines such as Google, Bing and Yahoo. These days they do so even in social sites such as Facebook. It involves getting a keyword that is used commonly and tweaking it to fit your products or content. This will help in placing your content at better positions on the search pages. This will lead to easier access and increase the sales.

Using the Keywords in Photo Captions

The sole goal is to make sure that potential customers get your products easily. Therefore, when describing your photos, it would be prudent to use some of your keywords. Creativity in your photo captions is also essential and is likely to create much traffic than you anticipated.

Using Keywords in Linking and Tagging Webpages

Social media keywords work perfectly in most of the sites. Hence, it would be prudent to include a keyword and a weblink following it in your posts. For instance, a marketing strategy on a site like Instagram has a photo and in the caption, one is told to ‘check link in bio’. It helps in creating traffic for your website as a majority will definitely follow the link. Another example would be news agencies in Facebook. They usually put a short description which is regarded as the bait. They then put a link and many people end up clicking the links hence increasing traffic.


It is a fact that getting on top of social media search lists is easier than in the normal search engines. That in mind, a content creator/firm should strive to capture the vast audience in these sites. Through this, they can improve on their ranking in the major search engines with time.